TypeMatrix Reveals New Website (Official Press Release)
The ergonomic keyboard hardware company partners with design firm May for online rebranding.
Press Release
Santa Barbara, CA; July 28th, 2010 – TypeMatrix, an industry leader in ergonomic keyboards, is pleased to announced the launch of their new website and online store. Since it’s founding back in 1998, TypeMatrix has undergone 12 years of corporate growth all balancing on the same online platform.
“We knew the time had come to undergo an online makeover so that our web presence better reflected our innovative products,” said Henry Webber, Founder and CEO of TypeMatrix. “We thought it would be a daunting process, however our design partners at May made it a breeze by rolling out the new website in phases so we didn’t have to completely scrap the old site in one fell swoop.”
Sectioning off the site and phasing out the new release of each section made it a real collaborative process for Typematrix and it’s loyal community, as users would continually post feedback about their wants and needs. “We really took a unique approach with this rebranding effort,” said May’s Founder, Garth Humbert. “By slowing it down, we fine tuned each section using their user-feedback, and perfected each area before moving on. We didn’t feel the typical urgency, because the site was constantly improving instead of one large-scale massive overhaul where things go overlooked.”
The site continues to grow and expand, with the new blog and upcoming launch of the community forum, making the site very interactive and connecting TypeMatrix’s global users.
About TypeMatrix
Since 1997, TypeMatrix founder and CEO Henry Webber has been passionate about designing and building keyboards that significantly reduce the motions known to cause repetitive strain injury (RSI).With extensive research and consumer product testing, the original TypeMatrix EZ-Reach was born. Since then our company offerings have expanded to include multiple keyboard versions in QWERTY, DVORAK and blank universal and keyboard skins in English, French and Swedish.
For More Information
Please email contact@typematrix.com or call 1 (800) 234-3975 for all media requests.
